Lighthouse Partners works with innovators to help them articulate their brand value via thought leadership programs. This requires the creation of tailored multi-media thought leadership programs for innovators to promote their intellectual capital.

Thought leadership choices are driven by the business goals of the engagement. Typical deliverables might be blogs, lite/white papers, and eBooks as well as online AMA sessions, podcasts, and videos. Web-based landing pages and microsites might also be leveraged, in conjunction with email and social media campaigns.

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Some activities would be to:

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• Design a program of thought leadership to deliver advocacy positions, including blogs, social media, webinars, podcasts, lite/white papers, and eBooks.

• Manage the ongoing delivery of the thought leadership program, including researching, creation of and delivery of content.

• Relatedly, create CTA mechanisms so that thought leadership programs drive industry discussion and inbound interest from customers, partners, and others.

 

An example of such a campaign is a project undertaken for Dell and its partners, Intel, Kove and KX Systems related to low-latency processing of real-time financial information. A webinar was produced, aligned with a white paper and other content to showcase a solution to this challenge.
 

For more information, read the white paper.